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  1. Digital wins Olympics

    Digital wins Olympics

    Behind the dazzling medal wielding athletes celebrating Olympic triumph, there was another clear winner for London 2012 – digital!  Never before have previous Games witnessed such digital proliferation than at these events.

    During Usain Bolt’s 200m sprint for gold, tweets reached a crescendo of 80,000 per minute! Ten athletes received over 1 million tweets about them during the Games, including Andy Murray, Tom Daley and Michael Phelps. Overall there were more than 150 million tweets about the Olympics in the first two weeks of events.

    More viewers than ever before opted to watch on multiple screens, including mobiles and tablets, in addition to their TV.  In the US, users watching on one additional screen watched 52% more of the Olympics than those just watching TV alone, highlighting that following a televised event on a mobile or tablet encourages interest and engagement.

    Lloyds TSB Bank executed a well-structured AdWords campaign which followed the Olympic torch’s journey throughout the UK. The campaign resulted in more than 190,000 clicks and more than 2 million impressions over 12 weeks.

    Over on YouTube over 20 million hours of Olympic footage was streamed over 17 days! That’s the equivalent of over 833,333 days’ worth of content!

    Spontaneous development also took place with a Google software engineer creating an app using Olympic data to calculate medals per capita by country.

    With the Paralympic Games commencing today, digital has already been playing a winning role even before the opening ceremony with the 50 Samsung Paralympic bloggers posting video content from behind the scenes. Take a look at USA volleyball team member Kendra Lancaster sharing the view from her balcony overlooking the Paralympic village.

    Follow @London2012 for all the latest Paralympic events and good luck @ParalympicsGB from all at @LHMMedia.

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