Brief
LHM was commissioned by The Chartered Institute of Marketing and Thomson Reuters, to create a website for a twelve-month programme bringing together the most senior marketing practitioners from some of the world’s most forward-thinking companies including Shell, BBC, Fujitsu and British Gas.
Solution
The aim was to create a website to discover marketing’s true potential and find radical new approaches ensuring we deliver value in even the toughest economic climate.
Outcome
LHM devised a digital destination for members of the CIM and Thomson Reuters to engage in the discussion. The site delivers a core message and features many interactive routes for users to get involved in the project.
Marketing Transformation
At the heart of this project is a group of marketing professionals from sixteen major companies. This group is meeting six times across twelve months, to generate thought leadership and inspire transformation.
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