LOVELL
An online home suitable for a market-leading house builder
Building on an
established brand
Lovell Homes invited LHM to pitch for a project to improve the look and feel, as well as the usability of their corporate website. Having won the pitch, we quickly got to work on helping the Lovell brand to be better represented to potential partners and customers via a re-vamped online presence.
REPAIRS & MAINTENANCE
As part of the project, Lovell’s Repairs & Maintenance division (which was under-represented on the previous website) urgently needed more visibility. We managed the project to initially launch a dedicated Repairs & Maintenance website, followed by a phased roll-out of the wider group website.
THE FOUNDATIONS
Working from the ground up, we swiftly set about designing and building a stunning new website for Lovell Homes. With a mixture of well-designed UX and innovative functionality suggestions, the site makes use of existing branding and assets to fulfil the potential of the brand, while also setting out to improve dwell times and reduce bounce rates.
20%
increase in unique visits (Q4 2013 to Q1 2014)
12
successive months of decreased bounce rate
26%
growth in website pageviews
