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  1. Arden’s make digital more delicious with LHM

    Arden’s make digital more delicious with LHM

    Fine foods purveyor, Arden’s, has overhauled its digital offering with the help of Birmingham-based digital agency LHM.

    Their online presence; which includes a responsive website, dedicated social media channels and a comprehensive e-marketing strategy; is fast set to become as popular as their selection of moreish baked goods from across Europe.

    The refresh comes after months of competitor research and branding focus groups, with a strong emphasis on improved functionality and consumer engagement as well as aesthetics.

    There’s a host of new features across all platforms, with user experience at the core of the offering. The website boasts interactive tabs and regularly updated blogs, while competitions are operated via creative Facebook apps.

    LHM’s Managing Director, Ian Hughes, said: “Arden’s is a successful brand with key listings in Waitrose and Tesco’s. We’re delighted to be working with the company, focusing on building an online presence that covers multiple digital channels and connects with new and existing customers promoting Arden’s fantastic range of twists, bites and bakes.”

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