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They say everybody’s got a book in them. So check out some
of our thoughts on the world of marketing, they’re better out than in.
Archives: Marketing
Customer retention and your business
Posted by: ianh on Sunday 08th January 2012
Customer loyalty is something that many businesses take for granted. Working in many different sectors, the LHM team always have an eye on our clients rewarding their customers for their devotion to the brand, product or service. Word of mouth …
LHM’s favourite commercials of 2011
Posted by: ianh on Saturday 07th January 2012
Twenty eleven has seen some superb advertising, and recently the Aldi tea ad has been voted the ‘most liked’ ad of the year. Indeed it’s a worthy contender for our No.1 too. The Aldi ad ‘Gin Loving Pensioner’ was very …
Christmas and your marketing success
Posted by: emmae on Sunday 13th November 2011
It’s official. I’m excited about Christmas. Alongside saving the pennies for novelty socks, what can marketers be doing to ensure clients are successful during the Christmas Period? The best advice is to ‘plan ahead’. Christmas is an fascinating time for …
Yeo Valley ploughs on to success
Posted by: ianh on Sunday 09th October 2011
Yeo Valley has launched its new advertising campaign during The X Factor live show on Saturday 9th October. The campaign put together by BBH, sees boy band The Churned deliver a song and message that will bring farming to the …
100,000 marketers can’t be wrong!
Posted by: ianh on Saturday 17th September 2011
Check out the new animated infographic from marketing network Econsultancy. It’s a nice piece of work that highlights the global success they’ve had so far and how they did it Founded in 1999, Econsultancy has become the leading source of …
Has Brum lost the status of second city?
Posted by: ianh on Saturday 17th September 2011
Is Birmingham viewed as a city without direction, skills, infrastructure and pride? Talking to various clients, suppliers and creative’s over the past few months, everybody is saying the same thing. Birmingham is no longer the second city, even though it’s …
Handy tips for Facebook landing pages
Posted by: ianh on Sunday 28th August 2011
Have you ever wondered why your Facebook followers aren’t growing as fast as you expected? Do you often think that your page isn’t creative enough, or doesn’t quite appeal to your customer base? If so you need to read on. …
Why marketers and PR gurus need rehab
Posted by: ianh on Friday 12th August 2011
With her rise to fame, amazing song writing and of course the celebrity status the Amy Winehouse story has always intrigued me. Her death came as a great shock to the world, and I have purposely let the dust settle …
F1 2012 coverage leaves advertisers in a spin?
Posted by: ianh on Monday 01st August 2011
The BBC, currently in its final two years of a five year exclusive contract has been forced to negotiate its coverage of Formula One in an attempt to save £25m from its sports-rights annual spend. The original BBC £250m deal …
Using viral games to build brand awareness
Posted by: ianh on Wednesday 29th June 2011
The benefits of using viral games to build brand awareness and how to do it. By Adam Keene To discuss this topic we really need to take a step back and define what a viral game is and how it …
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