If you have a local store and are looking for more precise targeting, Facebook local awareness ads might just do the trick for you.
While we strive to receive high levels of engagement such as clicks, comments and likes on an ad, its reach is significantly more important in the case of driving in-store sales, which is why Facebook is working on introducing local awareness ads to the US in the coming weeks, and worldwide in the next few months.
By showing ads to people who are near your business, you will be able to quickly and easily expand your reach and find new customers.
The mechanics of setting up local awareness ads will be similar to what is currently in place (targeting specific demographics, adding desired images and copy), but you will also be able to better pinpoint your potential customers’ location by providing the radius around which you want to advertise. Facebook will then show the ad to people who live close by or have recently been near your business.
The social giant considers this to be an effective method for local businesses to be seen by more people in their vicinity, and also a great way for consumers on Facebook to uncover hidden gems in their area.
For more information on recent social changes, or to find out how LHM can help you grow your social activity, email us at hello@lhmmedia.com or call 0121 237 5260.
